Quick Wins
Are you in marketing & communications?
Let's get a quick win.
No matter what stage your research project is in, it's never too late for improvement. Below are some limited-investment ways we can partner for immediate results.
Whitespace Audit
Differentiate your data
When It Fits:
You plan to conduct an original research study with the goal of obtaining earned media coverage, and you want to ensure your topic & approach is unique.
What I’ll Do:
Identify & review existing research published in the past ~2 years by your competitors & adjacent brands that has been covered in the news.
What You’ll Get:
Document with what I've found that outlines for each piece of research the: sponsor, main topics covered, and links to published content and news articles.
2-3 specific ideas for research topics that are distinct from what's already out there and align with your brand.
Timing: 5 business days
Survey Polish
Perfect your instrument
When It Fits:
You've already written a great survey questionnaire and want a second pair of eyes to make some strategic enhancements and ensure everything is structured optimally.
What I’ll Do:
Review your finalized questionnaire to recommend/make specific edits and adjustments.
What You’ll Get:
Background call to discuss your primary information needs and business goals with the study.
Suggested edits and recommendations to improve the questionnaire from both a strategic and tactical perspective.
Timing: 3 business days
Research Recycle
Maximize the value of your existing research
When It Fits:
You have some existing research or data that's less than ~2 years old that you'd like to reinvent without commissioning a brand new study. Perhaps you didn't get much engagement with the initial release, or you want to see if what you already have can support a new product release, messaging pivot, or content pipeline.
What I’ll Do:
Go through your existing data & research to find fresh insights and outline new content ideas.
What You’ll Get:
Strategic kick-off call to brief me on your business & marketing priorities.
Document outlining 2-3 specific ideas for NEW research-based content you can develop.
On-call for data related questions / accuracy reviews throughout content creation.
Timing: 6 business days