Numbers are not strategy.

Data is not truth.

I’ve worked extensively with:

Consultancies
B2B & consumer tech brands
Academia
CPG brands
Government organizations
Nonprofits

“My experience working with Kelsey is the whole is greater than the sum of its parts. She is both a great strategic and creative partner. She brings a rare blend of out of box thinking backed with analytical rigor. Our research projects have both broken through the noise and provided solid returns back to the business. Ultimately, I work with Kelsey because I get a better end result.”

- Parker Trewin, Head of Corporate Communications
"Kelsey was a true thought partner for our business. She was able to take a brief and elevate it into findings that differentiated our research from the status quo."

- Geoffrey Keating, Director of Content Marketing at Segment, a Twilio Company
“Having spent 20+ years as an analyst relations professional I have seen my share of data and analysis from industry experts and can confidently say that anything Kelsey conceptualizes or puts out in to the world is better sourced, managed and executed against. She is intelligent, adaptive, creative and kind. I highly recommend working and collaborating with Kelsey.”

- Melisa Bleasdale, VP of Analyst Relations
“Kelsey is my go-to for any research needs. She is highly skilled and very personable to work with. Kelsey views the world through an empathetic lens. Anyone who works with her knows they are lucky to have her on their team!”

- Josh Bird, Director of Communications at The University of Alabama School of Law
"Kelsey is a top-notch strategist, creative problem-solver and meticulously detailed researcher. She delivers a more thoughtful, more impactful and simply better quality research strategy and execution than anyone else I've worked with. I've been honored to partner with and learn from Kelsey."

- Katherine Grubaugh, VP Integrated Marketing
"Kelsey excels at taking on challenging projects, often going above and beyond to ensure every detail is meticulously covered. Her ability to navigate complex topics and distill them into actionable insights is truly impressive. Kelsey's proactive approach, coupled with her empathetic leadership, has greatly contributed to our team's success."

- Belle, Founder inner Sanctum

A Brand-Led Survey To Ignite A Conversation

I developed and executed a series of quantitative surveys tailor made for media outreach, earning the client 3x more top-tier media coverage and providing rich content for use across marketing, business development and partnerships for the brand.

A bioengineering leader well-known among the chemical industry was looking to grow awareness outside of technical audiences, especially among its end customers: consumer brands seeking to make their products more sustainable.

In partnership with the client team, I developed a research strategy to glean insights directly from consumers — rather than brand owners — to make the case that consumers are demanding more sustainable ingredients in their products. I then executed and analyzed a large quantitative survey exploring consumer perceptions around sustainability topics and awareness of petroleum-based ingredients in everyday products.

The results of the survey were surprising, and powered a conversation around the sustainability of commonly-used items. The client used the findings to create marketing content and conduct earned media and investor outreach, establishing the company as a source of valuable insights on consumers' sustainability needs and desires.

From the research, the company earned more than triple its top-tier press coverage from the previous year – including five feature stories in Forbes, profiles in Fast Company and Fortune, and multiple stories in key apparel industry publications for brand decision-makers.

Following the research campaign, the company more than tripled its top-tier press coverage from the previous year.

My research in the news:

Laying the Foundation for a New Product Announcement

The research report had 2x as many downloads within the first month as any previously published report by the company.

A well-known consumer brand was preparing to release a new product powered by a cutting-edge, yet poorly-understood technology. To set the stage before releasing its product to the market, the company sought to discover the extent of consumers’ awareness of the technology.

I developed a research approach to not only measure consumers’ awareness, but also if, and what types of education they’d be open to on the topic. Through a quantitative survey we also explored existing pain points in consumers’ lives that could be solved by adopting the new technology.

The survey results drove an integrated marketing campaign that included releasing the research in conjunction with a major industry conference, press outreach, and promotion of the research report online, which was gated behind a lead capture interface.

Numbers are not strategy.

Data is not truth.

I’ve worked extensively with:

"Kelsey was a true thought partner for our business. She was able to take a brief and elevate it into findings that differentiated our research from the status quo."

“Kelsey is my go-to for any research needs. She is highly skilled and very personable to work with. Kelsey views the world through an empathetic lens. Anyone who works with her knows they are lucky to have her on their team!”

"Kelsey is a top-notch strategist, creative problem-solver and meticulously detailed researcher. She delivers a more thoughtful, more impactful and simply better quality research strategy and execution than anyone else I've worked with. I've been honored to partner with and learn from Kelsey."